Take a look at the New York cannabis market, where stakeholders have a choice to educate consumers and help support licensed dispensaries.
NEW YORK CITY has been the epicenter of East Coast cannabis, well before New York State legalized adult-use cannabis on March 31, 2021. The legacy cannabis community, composed of largely Black and Latino individuals, perfected their cultivation and sales strategies over many decades of cannabis prohibition. Legendary strains like NYC Haze and Sour Diesel are among the many New York contributions to international cannabis culture. The transition from the legacy into the legal market has been a slow and rocky road despite the best intentions of the law, mandating that 50% of all licenses must be issued to social equity applicants. And, besides a lot of frustration from those applicants, it has created a state of confusion among consumers as to where they can purchase legal cannabis.
– Read the entire article at Rolling Stone.
